How to Sell Solar Panels?

In this post, we are going to talk about how one can have a successful solar business. This is specifically for our dealers and partners and others who want to make the most of the growth rate in the solar industry.

Everyone today wants to become a successful entrepreneur and is looking for profitable business ideas. The simple answer to know which business to start is to look for a business that is growing and the future prospects of the industry. Solar industry is one such industry given the huge demand for electricity in the future with the rising population in our country. With the increasing demand, there will be a rise in the electricity bills as well. People will install solar panels to avoid the issue of rising electricity bills. Hence, there is going to be a huge demand for solar system installations. India is planning to move to renewable energy sources like wind and solar which reduces the power cost to a minimum and are green in nature. 

Here we will tell the five ways that will help prospective businessmen and women achieve their dream of accomplishing a successful solar business. 

#1. Planning

To have any successful business, planning is a must. You have to study the market for potential customers, demand, supply, competition, etc. The first thing is to find out your prospective buyers because if you do not have interested buyers for your business product, starting that business does not make any sense. The potential solar customers could be those who already have a battery backup or those getting high electricity bills. Once you know about your customers and his needs move on to the next step.

Two Types of Customers: For Battery Charging or High Electricity Bill

#2. Approach

How do you plan to reach your customer? For that, you need to follow few steps like:

i) If your customer already has a battery backup

• Find out about the areas where electricity is present only for 5-6 hours.
• Find out about the areas where voltage is low (below 190V).

ii)  If your customer gets high electricity bills

• Find out about those customers who use ACs extensively like homes, hospitals, schools, offices, etc. Try and visit them at a time when their electricity bills have just been delivered to them. It is usually around the 7th - 14th day of the month.

#3. Identify the Right Product

i) If your customer already has a battery backup

You should supply a solar panel with thrice the capacity of the batteries. For example, if the customer has a 150A battery, you should recommend a 500W solar panel, so that the battery gets fully charged during the whole day.

ii)  If your customer gets high electricity bills

If the customer is getting an electricity bill of more than Rs. 1,000 per month he can get an AC module installed and can even expand the system if need be.

#4. Gain Trust

Solar is a big investment, hence, customers are always looking for a reliable and reputed name. It is important to get it installed from a trustworthy source. Please make sure you have the company’s visiting card, id card, product catalog, a permanent shop, and proof of installation (such as videos/ images) in the nearby/ surrounding area. A physical store is important so that the customer can visit the same and have look at the products physically. Your business should also be listed in the solar company’s website. All these factors will increase your brand value and trust in the customer's eyes.

#5. Regular Follow Up

You should follow-up with your customers regularly. If possible, visit them after they have received their monthly electricity bill. You can also keep updating them on WhatsApp. We regularly update a blog (both in Hindi and English), videos on YouTube, installation images on Facebook, every day on Loom Solar’s website. You just have to download the same and share it with your customers.

Conclusion

Every potential entrepreneur just thinks about profits and business expansion. But to achieve that, he needs to do the necessary ground work. If he successfully understands the above mentioned points and follows them, he will surely touch success. Solar is a growing business in India as there is an ever increasing demand for power. In order to cut the dependence on the grid and avoid paying higher bills, people are switching to renewable sources of power like solar. It is a growing business with huge potential in India. We wish you good luck in your future endevours.